Cookie policy
This page explains what you need to know about how Walker Books uses cookies on its websites, and how to choose to manage or remove them if you wish to do so.
About cookies
A cookie is a small amount of data (which often includes a unique identifier) that is sent to a user’s computer or mobile phone from a website and is stored on the hard drive of a device. Each website can send its own cookie to your browser if your browser's preferences allow it. Many websites do this whenever a user visits their website in order to report on website traffic. Your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other websites.
How Walker Books' websites use cookies
Cookies on Walker Books' websites are used in a number of ways. A full list of all the cookies used on this website can be seen in the list of cookies used on the Guess How Much I Love You site, below.
1. Analytics
Walker Books uses a range of analytics tools to collect information about how people use its sites. This helps us make sure sites are meeting users’ needs and to find out how we could improve.
Analytics cookies store information about what pages people visit, how long they are on the site, how they got there and what they click on. Information supplied by cookies help Walker Books to analyse the profile of visitors and provide them with a better experience.
Analytics cookies do not collect or store users’ personal information (for example, names or addresses), so this information cannot be used to identify individuals. Walker Books does not allow analytics companies to use or share its analytics data.
In addition to website analytics, Walker Books websites may carry embedded ‘share’ buttons to enable users of the site to easily share articles with their friends through popular social networks. These sites may set a cookie when you are also logged in to their service.
Walker Books does not control the dissemination of these cookies. For more information about the cookies used by these suppliers, including how to opt-out, view their individual privacy policy below.
| Cookie name | Description of cookie |
| Google Analytics |
Google Analytics stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. How to reject or delete this cookie |
guesshowmuchiloveyou.com
| Cookie name | Expires after | Description of cookie |
| _utma | 2 years | A Google Analytics cookie which keeps track of the number of times a visitor has been to the site, when their first visit was, and when their last visit occurred. |
| _utmb | End of session | A Google Analytics cookie which creates a timestamp of the exact moment when a visitor enters a site. |
| _utmc | 30 minutes | A Google Analytics cookie which creates a timestamp of the exact moment when a visitor leaves the site. |
| _utmz | 6 months | A Google Analytics cookie which tracks where the visitor came from, what search engine was used, what link was clicked on, what keywords used, and where in the world the site was accessed from. |
| ASP.NET_SessionId | End of session | This is a unique reference to distinguish one user from another. |
How to manage cookies
Internet browsers allow users to manage their cookies. They can set their devices to accept all cookies, to let them know when a cookie has been set, or never to receive cookies.
Each browser works in a different way: use the ‘Help’ menu in your browser to find out to change your cookie preferences. For information on how to do this on the browser of your mobile phone you should refer to your handset manual.
Please be aware that disabling cookies completely means that certain personalised features will not then be provided to that user and therefore they may not be able to make full use of all of the website’s features.
You can learn more about cookies and how to manage them at AboutCookies.org